Localization is not only a translation of a site into another language, but also a step-by-step creation of a copy of a site, which will take into account the peculiarities of the region you need. Adaptation of the product to the cultural and behavioral characteristics of the target audience. Thanks to localization, you can: expand your target audience, increase income, gain an advantage over competitors By the type of activity, localization is not so much about translation as it is about rewriting or even copyrighting, since the task of the translator is to create a complete copy of the site, which will accurately convey the meaning of the original page, and also contribute to the popularization of the site on the Internet.